The What’s Next Awards is Sebastian Professional’s annual stylist competition seeking out the most cutting edge styles from the fiercest stylists in the U.S. Sebastian asked us to create a platform that would allow stylists to showcase their best work and drive awareness, excitement & engagement behind the brand and their contest.

I led the design and development of a robust multi-lingual contest upload and voting tool that aggregates, moderates, and curates the very best submissions. It allowed stylists to easily upload their creative masterpieces, then share with their friends and colleagues, allowing them to vote. All visitors to the site could vote for and share their favorite photos. The backend allowed us to track and analyze the submissions and makes it easy for the Sebastian WNA judges to choose the best ones.